Case Study: Coffee

Kona Premium Estate Grown Coffee

Small family-run coffee farm on Kona, Hawaii, in need of some refreshing on their brand. The idea was to make this small farm the “non-fussy” and friendly coffee farm on the island. Good vibes only, chickens running around, and a family-run farm with fun farm tours and a perfect vacation day you can take home with you to savor the flavor at home. 

The existing logo was very 1990’s and wasn’t speaking to the hotel clients buyers. And the brand overall was lacking in personality and authenticity. With a generational change from father handing off the business to the son and daughter, the time was ripe for a refresh. 


CLIENT: Kona Premium Coffee Company

PROJECT: Packaging design, copywriting, Logo refresh, Rebrand 

Coffee Packaging Vacuum Bag Print concept

Original logo (LEFT)

Refreshed logo (RIGHT)

Good Vibes Only Slogan
pattern tropical
Illustration concept for coffee brand
Kona – Paradise Brewed Slogan

Illustration and slogan concepts

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Ready to start your branding refresh project?