Book me as a speaker
Knowledgeable speaker on cannabis sustainability, packaging and branding. Some say she’s bubbly and charming as well.
Topics I can cover:
Design and packaging, cannabis industry, marketing, branding, and sustainability
CANNABIS
- California cannabis
- Local advocacy (city level)
- Country advocacy
- White labeling
SUSTAINABILITY
- Innovations in packaging materials
- Cannabis packaging sustainability
- Waste management and recycling
- Sustainability regulations globally
PACKAGING TRENDS
- Consumer packaged goods trends
- Luxury and high end goods
- Mass market trends
- Ecommerce packaging
BRANDING
- Naming
- Brand differentiation
- Finding the “why” for your brand
- Cohesive brand look and feel
- Thoughtful branding on a budget
MARKET TRENDS
- Gen Z and Millennial market
- Boomer market
- Conscious consumerism
- Cannabis newbies
BEAUTY
- Clean beauty movement
- Cannabis and the skin
- Indie beauty business
Previous talks:
Minorities for Medical Marijuana Workshop (2022)
Workshop: Messaging and storytelling with your pitchdeck
Hour-long workshop going through the basics of messaging and effective storytelling, and how to apply that to a pitch deck format. Covering design for slides, crafting a pithy elevator pitch, and slide deck format for a clear beginning, middle, and end, with tips and tricks.
Future of Cannabis Marketing (2022)
Keynote: The future consumer – Gen Z’s and Ethical Consumerism
20-minute deep dive on a single topic, Ted-style. Hosted by the Cannabis Marketing Association, January 2022
Future of Cannabis Marketing (2021)
Keynote: Sustainable Cannabis Packaging
20-minute deep dive on a single topic, Ted-style. Hosted by the Cannabis Marketing Association, January 2021
Cannabis Packaging Conference West (2021)
Panel: Cannabis Packaging Design Trends
In person panel discussion at the CannPack conference, part of the packaging conference WesPack, Anaheim August 2021
Cannabis Sustainability Symposium (2021)
Panel: Waste – Is it just about the planet? Or your bottom line?
A deep dive for industry experts around sustainability issues around managing cannabis waste, from plant matter to packaging and all through the supply chain. Hosted by the Cannabis Certification Council, May 2021
Cannabis Sustainability Symposium (2020)
Panel: Building Responsible Brands and Culture
Spirited panel discussion around how to build socially responsible brands, and how to measure success beyond basic virtue signaling. Hosted by the Cannabis Certification Council, May 2020
Cannabis Marketing Live! (2020)
Live: Ask-Me-Anything live question hour
All Puff, no Fluff AMA Live, hosted by Mota Marketing, answering questions on a live hour of packaging and design questions for a cannabis company audience
Cannabis Sustainability Symposium (2019)
Panel: Positioning your marketing to demonstrate sustainability
Cannabis Certification Council, October 2019, Denver CO
Cannabis Marketing Association (2019)
Webinar: Sustainable packaging options for any size cannabis business
Educational 101 webinar session explaining the basics of evaluating sustainability for cannabis packaging and how to get started. Hosted by the Cannabis Marketing Association, October 2019, virtual
CBD.io (2019)
Panel: Cannabis Marketing Trends
Panel discussion around trends in product marketing for cannabis and hemp products, rules and regulations, challenges and opportunities. Hosted by the CBD.io tradeshow with the VapeExpo, October 2019, Las Vegas, NV
CBD.io (2019)
Panel: Hemp Sustainability
CBD.io and VapeExpo, May 2021, Las Vegas NV
Women in Tech: Cannabis Business & Technology
Panel: Professional Women in Cannabis
A mini conference within the 24th Annual Women in Technology Summit (WITI), June 2018, San Jose, California, covering topics of being a professional woman in a male dominated industry such as cannabis, and how to lift each other up.
Book me as your speaker:
Schedule a time that works for you and we’ll chat!