custom look and feel for your company
Custom Branding Project
Discovering your company “secret sauce” to get your product to stand out, and attract a cult following of loyal customers.
Branding and vibe
Custom Logo Design and Branding Guidelines for the entire brand – the look and feel and soul for the company.
Tagline and messaging
Crafting the “big idea” for the company – what problem does it solve in the world and how to say it in a single, snappy sentence.
Your brand is the cornerstone of your entire company.
It’s so much more than a logo, and it’s the single most important investment you cannot afford to overlook if you want your company to succeed.
Branding workshop with a questionnaire to help you find the unique attributes of your business: your mission, capabilities, ideal client personas, target audience / marketplace positioning, and product differentiators. What will make you stand out in the marketplace, what sets you apart from the rest, who is it for, and why does it exist. This all guides the process, and tells us where you want to take your brand in the future.
Visual Research + Inspiration
Visual research of your competitors / other companies in the field. researching current design trends in the luxury products markets, fashion, artisanal food and beverage fields – finding inspiration for that will guide the discovery of your design. I’ll show inspiration images and moodboards, photos and colors to get your feedback on, which gives direction for our design, and also helps me understand what you like and dislike, and further clarifies the “why” of your brand.
This research phase sets the direction for the design work to come.
Custom Logo Design
This is the flagship piece of your visual identity. After completing research and establishing a visual direction with you, I’ll sketch and refine ideas until I have a few logo concepts to show you.
Your favorite solution will be selected and refined, new drafts presented, commented upon and the design gets finalized.
File Package and Brand Guide
The overall look and feel of the bigger brand universe gets built in tandem with the logo design. This includes the philosophy of the brand and what it means, the color palette, illustration and photo style guidelines, design examples such as a business card and social media post, icons and the like. Typography styles, typefaces, how to use and combine the color palettes, and how to use the logo are all outlined.
Your brand guidelines also has a cheat sheet that explains the file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.