PROCESS FOR A BRANDING DESIGN PROJECT: 

Logo & Branding

STEP 1: 

Creative Workshop

Branding workshop where we do a deep dive to help you find the unique attributes of your business: your mission, capabilities, ideal client personas,  target audience / marketplace positioning, and product differentiators. What will make you stand out in the marketplace, what sets you apart from the rest, who is it for, and why does it exist. This all guides the process, and tells us where you want to take your brand in the future. 

STEP 2: 

Research & Moodboarding

Visual research of your competitors / other companies in the field. researching current design trends in the luxury products markets, fashion, artisanal food and beverage fields – finding inspiration for that will guide the discovery of your design. I’ll show inspiration images and moodboards, photos and colors to get your feedback on, which gives direction for our design, and also helps me understand what you like and dislike, and further clarifies the “why” of your brand. This research phase sets the direction for the design work to come.

STEP 3: 

Sketching & ideas

This is where I out my big brain to work! A logo is all about the idea. I’ll sketch, pen on paper, some doodley ideas, brainstorming and letting the creative juices flow freely. I’ll sketch dozens to hundreds of ideas without abandon, and then refine and narrow down those ideas until I have a few logo concept ideas to show you. We will get on a call, I’ll explain the ideas behind the logo sketches, and we talk about how each idea would work, be perceived by customers, and also if it resonates with you (or who you think the target audience is). In this phase, we get messy. We also write some taglines and copy to see if the logo works with the One Big Message. 

STEP 4: 

Logo Design

From the sketchy idea phase, we move onto the “actual” design. Your favorite idea will be selected and then refined, new drafts presented, commented upon and the design gets finalized.  The design step is where we start making it all real. Sketching, layout, expanding the logo design into color palettes, fonts, and everything else that goes into a brand. 

STEP 5: 

Building the brand universe

I will see your project through from start to finish, with clear milestones and processes to get the project delivered to the finish line.

The overall look and feel of the bigger brand universe gets built in tandem with the logo design. This includes the philosophy of the brand and what it means, the color palette, illustration and photo style guidelines, design examples such as a business card and social media post, icons and the like. Typography styles, typefaces, how to use and combine the color palettes, and how to use the logo are all outlined. 

What you’ll get in the end, is a full brand guide with everything you need for things in the future, the philosophy, colors, and design identity. You’ll also get an explainer for how to use your new brand identity – I want to empower you to be able to USE your brand, make those Canva designs and order merch on your own. Your brand guidelines has a cheat sheet that explains the file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.including the technical details on what logo file to use where, and how to not disrespect the sacred white space. You’ll get your logo in multiple colorways (black and white, print, merch, web), as well as different versions of the logo (horizontal, vertical, icon, with and without the tagline etc.) 

STEP 6: 

Celebrate! (and take over the world)

You’ve just made one of the best investments into your future. I don’t just make it look good — we’ve uncovered your product’s unique story and craft a brand that connects emotionally with your audience. Sales will be easy-breezy from here on out – you’ll know exactly what makes your company unique, why people should care, and what your voice and tone should be talking to the world. And yeah, you’ll also look damn good doing it.