Boldly unforgettable CPG brands.

packaging and logos (for all the things)

✦ Food ✦ Beauty ✦ Supplements ✦ Wellness ✦ CPG ✦ Plant Medicine ✦ Beverage

✦ Food ✦ Beauty ✦ Supplements ✦ Wellness ✦ CPG ✦ Plant Medicine ✦ Beverage 

LET'S GO.

You’ve made something worth buying.
Let’s make sure it looks it.

I help food, beauty, and wellness brands create strategic branding and shelf-ready packaging – without the overwhelm.
From first label to full retail rollout, I guide you through the process so you can launch with confidence.

Attractive packaging influences buying decisions — and you only get a few seconds to make that first impression.

I don’t do blah design.
We dig into what makes your product different and build something that earns attention on crowded shelves.

Pretty is nice.
Selling is better.

Packaging

Packaging that looks amazing and survives the realities of production.

Labels, jars, pouches, cartons, e-commerce shippers, displays — all designed with:

  • FDA compliance in mind

  • Printer specs accounted for

  • Retail expectations built in

From budgeting to prepress, I’ve got you covered.

Branding

Clear strategy. Custom logos. Cohesive brand systems built specifically for CPG.

No spiraling over color palettes. No guessing what “feels right.”

We will work together to create a brand that connects with your customers — and actually works in the real world.

Design

For the “everything else”, I’ve got you: from designing merch or store displays, to creating easy to use social media graphic templates and presentation decks – no project too small, or too large.

Friendly process with a pro

Meet Lilli,

Hiya!

Your new partner in design. You’re not hiring someone to “make art” – you’re hiring a partner who understands packaging, compliance, materials, sourcing, and what actually works in CPG. If the end results are gallery (or award) -worthy, that’s just a bonus!

What you’ll get:

  • Clear plan (with goals and process)

  • Real human communication (heyoooo)

  • Zero fussy artistic ego (but opinions and guidance!)

My background:

Been designing print since the 1990’s, classically trained designer, worked with social justice and environmental nonprofits before jumping into CPG world. Bit of a compliance nerd, font nerd, art history nerd. Chronically online (pls send me fun tiktoks). Won some awards. Got some folks into big retail, and what have you. Speaking on stages about sustainability, weed packaging, and creativity.

LET'S WORK TOGETHER 
TYPES OF CLIENTS I WORK WITH

If it lives on a shelf and has rules attached to it — I’m your designer.

“I honestly was skeptical, and didn’t think it would make such a big difference – but the design really has become a major selling point!”

Heather • Packaging + Branding project client

Let's create together

Let's create together

Book Me