A creative copywriting toolkit for founders who know their product is good — but don’t know what to say on the package. This swipe file is filled with questions to ask yourself about your product, to eke out a bit more personality and color than “it’s really good, you should buy it because it’s good.” surface level text.
This is a way to get your creative juices flowing when you’re blanking.
You don’t have to be a creative person to write creatively.
Stop writing packaging copy that sounds like everyone else (or ChatGPT).
Resources
A strong pitch deck is more than pretty slides — it’s a clear story. In this workshop, you’ll learn how to develop a concise messaging statement, craft an effective elevator pitch, structure a winning 5-slide presentation, and improve your visuals with simple, strategic design principles.
Perfect for founders entering pitch competitions, retailer meetings, or accelerator programs.
Includes visual examples of good slides, and actionable takeaways.
Designed for emerging CPG founders, food brands, wellness products, and consumer packaged goods startups.
Why do some product names instantly feel like a brand… while others sound generic? This workshop breaks down the basics of product and company naming. This workshop breaks down the psychology and strategy behind memorable CPG naming.
You don’t need to be a creative professional to come up with a more creative name for your company than “Your first name company, inc”.
This workshop focuses on a specific niche (weed!)
The same logic can be applied to a wide variety of CPG product naming.