About
MY STORYHi, I’m Lilli — founder of Changemaker Creative.
I design strategic branding and sustainable packaging for food, wellness, and regulated CPG brands.
I care about a couple of things deeply:
Helping founders build brands that actually sell
Making packaging smarter, more sustainable, and less wasteful
Having a good time while doing all of this.
An entire creative agency in one
Most of my clients don’t need a giant firm. They need one experienced partner who understands the whole picture. That’s where I come in.
I’m often the:
Brand strategist
Packaging designer
Compliance nerd
Prepress problem-solver
Sourcing + materials researcher
Copy collaborator
And the person who keeps everything moving
I’ve worked in agencies, in-house teams, and independently, which means I know how to do all sorts of things, from coding to pitch decks, animation to Excels.
You get big-picture thinking without big-agency overhead.
Recognition & Speaking
I’ve been invited to speak on sustainability, packaging design, branding, and consumer trends at conferences and industry events across the U.S.
AS SEEN ONPackExpo West (panelist)
Packaging UnBoxd with Evelio Mattos
Muse by Clios
The Barcode Blog
The Dieline
Women’s Canna Awards
Future of Cannabis Marketing, Keynote speaker
“The future consumer – Gen Z’s and Ethical Consumerism” keynote
Cannabis Sustainability Symposium
Webinar: Storytelling with your pitchdeck
Working with Lilli was exactly what I needed as a small start-up, and in hindsight, I wish I had started with her sooner instead of spinning my wheels for months before that.
Mei-Ling, Higher Dama Consulting

