Design That Actually Sells
You have seconds to earn trust. Before someone reads your ingredients, before they feel your texture, they’re judging your branding. In beauty, personal care, skincare, and topicals, your packaging is everything.
I design strategic, retail-ready packaging and branding
For founders who want more than “looks nice”. Your formula might be magic. Let’s make the outsides live up to what’s inside.
Brands people recognize (and rebuy!)
If you’re looking for a beauty packaging designer who understands positioning, compliance, and how to make a jar or label feel expensive without blowing your margins, you’re in the right place.
Beauty & Skincare
Who it’s for
I partner with indie skincare founders, clean beauty brands, wellness companies, and hemp / CBD topical startups who are serious about building something lasting.
If you care about details, and about doing things right, we’ll get along beautifully (pun intended).
Why it matters
Shelf space is a battlefield. I design packaging that is bold, strategic, and impossible to ignore. Whether your product is in skincare, makeup, toothpaste, perfume, or any other personal care CPG consumer product, your brand will stand out, tell a story, and sell itself.
No fluff. Just damn good design.
Ready to grow
Whether you’re launching your first DTC product from your home, working with a co-manufacturer and pitching to boutiques, or preparing for larger retail conversations, your packaging needs to feel intentional and shelf-ready.
I create packaging systems that can expand as you add new SKUs, kits, or seasonal releases. No Franken-brand energy. No chaotic redesign every time you grow.
Strategic Branding
(Not just a random logo)
Pretty is easy. Strategic is better.
Strong skincare branding starts with clarity: Who are you for? What do you stand for? Why should someone choose your product over all the others on the shelf (or million others on their feed)?
My process blends brand positioning, ingredient storytelling, and thoughtful design systems so your packaging doesn’t just look good, but communicates something specific and meaningful.
Functional Packaging
(Not just pretty labels)
Mockups are cute. Press checks are real.
Your packaging needs to work in three places at once: on the store shelf. In someone’s hand. And as a tiny thumbnail on a phone screen. I design for all three.
I design skincare packaging with real life in mind. I exist for things like figuring out label hierarchy, INCI lists, net contents, warning statements, printer specs, and material choices. I’m especially mindful of compliant language, claims, and how to communicate benefits and joy that goes beyond basic label claims.
We build a brand world that makes sense across every SKU, for now and future-proofing for brand expansion later.
What elements are needed on a skincare label design?
A good skincare label balances beautiful branding with clear, compliant information, and the best skincare label design does both seamlessly. There’s a lot of elements to fit, which is why many opt for secondary packaging outer boxes in addition to the inner packaging staying minimal and elegant.
I’m here to answer your questions
When beauty founders search for things like “what needs to be on a cosmetic label,” “FDA requirements for skincare packaging,” “INCI ingredient list format,” or “how to design a professional beauty product label,” they’re usually trying to solve the same problem: how to create a label that looks fancy, and won’t get them sued. Instead of trying to design a cosmetics label on Canva, you should consider hiring a professional.
What many DIY designers forget
A strong skincare product label should include your brand name and logo, product identity (what it actually is and what it does), net contents at a specific location, specific size, and specific design, an accurate INCI ingredient list in proper order and formatting, manufacturer or distributor information, and any required warnings or usage directions. Beyond compliance, effective beauty packaging design also considers label hierarchy, font size for readability, claims language, barcode placement, batch or lot coding, and how the design will translate to print finishes and small containers. The result? A skincare label that feels trustworthy, retail-ready, and aligned with your unique badassery.