Who I work with:
CPG brands with something to say.
You have a great product. Maybe you're ready to launch it, bring it to retail, refresh your existing packaging, or finally get all those SKUs working together.
Whatever stage you're in, packaging can get complicated fast. There's the creative side, the strategy, the regulations, the production details, and approximately 47,000 decisions you didn't realize you'd have to make.
That's where I come in.
Who I work with
I work with food, beverage, beauty, wellness, and consumer product brands that want thoughtful, effective packaging without having to navigate every decision alone.
You bring the product. I'll help you figure out how to package it for the real world. Make it pretty. And pretty sellable.
You might be a good fit if...
You're launching your first product
Congrats, visionary! You've got a product, a dream, and a whole lot of questions. You need packaging that feels professional and intentional, without making the process unnecessarily overwhelming.
You're growing a product empire
One product has become three, three have become six, and suddenly the packaging system is doing its best impression of a junk drawer. I'll help you create a cohesive system that can grow with your brand.
You're a bit out of your depth with print
Dielines, ink slippage, print specifications... packaging has a lot of moving parts. Dealing with vendors where a gruff man named Bob answers the phone and asks what your MOQ’s are and if your thing is FPO or a 300 DPI, PMS or CMYK, on BOPP on a CTP process – and has no patience for your questions. I can handle Bob.
You're ready to move from small-batch to retail
Let’s level up, baybeee! Your farmers market or online storefront product is ready for its next chapter. You need packaging that can compete on the shelf, communicate quickly, and hold up to the brutal reality of retail.
Your existing packaging needs a rethink
Maybe the brand has evolved. Maybe the packaging isn't communicating what makes your product special. Or maybe it looked great in a presentation but gets lost on the shelf. We can figure out what's working, what's not, and what needs to change.
You're navigating complicated packaging details
Ingredients, supplement facts, claims, warnings … I bring experience in regulated product categories and a knack for making complicated information easier to understand and work with. Literally wrote a book about it!
The kinds of brands I work with
My experience includes:
Food & beverage
From emerging food brands to products preparing for retail.
Beauty & skincare
Thoughtful packaging for products that deserve to stand out.
Wellness & supplements
Clear, considered packaging for products with a lot to communicate, and a lot of pitfalls to be aware of.
Plant medicine
Legal packaging for clients in many states, including California, Oregon, New York, Ohio, Arizona and beyond.
Growing CPG brands in any industry
I’ve built packaging systems, product launches, and creative support as business evolves for a wide range, from a menstrual cups to roofing nails.
