Design for out of this world experiences
Products with mind-altering vibes can be scary for consumers to try. Packaging that can make them feel comfortable, in control, and clear on anticipated effects is the one people will come back to.
I create thoughtful branding and packaging for plant medicine brands, whether it’s mushrooms, hemp, or other highly regulated products that need to look trustworthy, polished, and shelf-ready.
The goal isn’t just to look cool. It’s to create a brand people feel good about picking up, telling their friends about, and buying again.
Brands people recognize (and rebuy!)
If you’re looking for an alternative medicine or functional ingredient label packaging designer who understands that packaging isn’t just about aesthetics, but also about understanding the regulations and gray areas – I’m your gal.
Plant medicine
Who it’s for
I work with with regulated industries, holistic health remedies and wellness supplements, and make the outsides reflect that same level of integrity and trust as the product inside has healing properties.
Why it matters
This industry can be wildly complex. I design packaging that is unique, strategic, and impossible to ignore – flower, chocolate, beverages, capsules – all within each state and national regulations. I can help your brand to stand out, tell a story, and sell itself.
No fluff. Just damn good design.
What to know
Because this is an area where the details matter: you need a packaging label designer who understands positioning, is mindful of the regulatory guardrails, and can create things that feel credible without looking clinical and cold. That’s the sweet spot of wellness and good times.
Strategic Branding
(Not just a random logo)
Pretty is easy. Strategic is better.
Strong product branding starts with clarity: Who are you for? What do you stand for? What’s the problem you’ll solve, and how will this product help? (Without making medical claims that make the Feds mad) Most importantly: why should someone trust and choose your product over anything else (or not buying anything at all)?
My process blends brand positioning, science storytelling, and thoughtful design systems so your packaging doesn’t just look good, but communicates something specific and meaningful.
Functional Packaging
(Not just pretty labels)
Mockups are cute. Press checks are real.
Your packaging needs to work in three places at once: on the store shelf. In someone’s hand. And as a tiny thumbnail on a phone screen. I design for all three.
I design product packaging with real life in mind. I exist for things like figuring out label hierarchy that makes sense, ingredient lists, usage and dosage instructions, production details that won’t fall apart at print. I’m especially mindful of compliant language, claims, and how to communicate benefits, make flexible systems for different multistate projects, and all the while looks enticing.
We build a brand world that makes sense across every SKU, for now and future-proofing for brand expansion later.
CASE STUDY
Collectible limited drop for a resin product for a series of cosmic products. A line expansion that builds a new look to complement existing products while standing on it’s own.
Product naming
Logo design
Packaging design
Packaging coordination
Packaging for regulated products sits somewhere between food, wellness, and pharmaceuticals. These products are often used for relaxation, sleep, stress support, pain relief, or other effects people take seriously — which means the packaging has to do more than just look nice.
Consumers want to know what they’re taking, how much they’re taking, and whether the product feels safe, credible, and professionally made. That means clarity matters just as much as aesthetics.
Because these products are regulated, there are also a lot of rules to navigate. Depending on the product type and market, that can include required warnings, ingredient listings, child-resistant requirements, dosage information, universal symbol placement, testing details, and restrictions around health claims.
You can’t promise miracle outcomes. You can’t make medical claims. And you definitely can’t hide important information in tiny unreadable text.
Products in this category can come in all kinds of formats:
Flower jars and pouches
Gummies and edibles
Beverages
Vapes and cartridges
Tinctures and oils
Capsules and tablets
Chocolates and mints
Topicals and skincare
Each format has different packaging needs, regulations, and consumer expectations.
The best label design needs to build trust.:
Looking polished and desirable
Communicating clearly
Staying compliant
Making people feel confident about trying your product
Transparency is a huge part of that. People want to know where ingredients come from, how products are tested, what effects to expect, and whether the brand feels trustworthy.
So whether your product leans more recreational, wellness-focused, functional, or luxury — the goal is the same: packaging that feels credible, memorable, and ready for the shelf.