FOOD PRODUCT LABEL DESIGN
Sauce label design
Printer company food product label showcase design example
Showing off the capabilities of a label printer through realistic looking, but fake brand packaging labels.
CLIENT: Prose Media
CONTENT + BRIEF: from the client
Fictional branding and label design for a Italian tomato sauce brand, part of a showcase label series for a printer company. The concept here was to make something high end grocery store looking, in the style of a Williams Sonoma product. The design features realistic tomato and herb renderings, and a Tuscan scene in the background, tone-on-tone. This all to to show off the printers capabilities for fine color printing. Inspired by food packaging one could find on a shelf at a fancy deli or at a Whole Foods. Just don’t look too closely on the italian text – I only took Spanish in school so this is all placeholder Google Translate gobbledygook.
Looks good enough to eat, mangia tutti!
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