CPG packaging design + sourcing
Packaging Design
It’s the outsides that make customers willing to try the product inside.
And those buying decisions are made in seconds.
Thoughtful process
We work together to bring clarity to your vision, turning indecision into a brand that inspires confidence and makes customers swoon. Let’s make something that sparks the interest of customers, and you can be psyched about.
Custom design
Professionally designed product packaging you can feel proud to pitch.
Find the perfect vibe for your product – you’ll stand out, look polished, and not amateur-hour compared to competitors. Let’s get you retail-ready!
Full service (so no worries!)
I will personally walk you through the entire packaging design process from planning to printing, including things like budgeting, sourcing from vendors, even sustainability and compliance. You don’t need to know anything about packaging, I got u!
Packaging that sells
Terrified your product won’t stand out in a crowded market? Worried that amateur design will hold your business back?” Overwhelmed by the branding decisions you need to make?
Totally get it. As an entrepreneur, your product isn’t just a product—it’s your dream, your hard work, and your future. The stakes are high, but you don’t have to face them alone.
I will guide you through the complexities of packaging projects, so you can focus on kicking ass with the actual product development, sales, and being a business boss!
EXPERIENCED IN:
- Beauty and skincare
- Fresh food (fruit, vegetable, frozen)
- Packaged foods and snacks
- Beverages
- Supplements
- Consumer products, household, pets
- Personal care, babies, wellness
- Plant medicine, CBD, cannabis, etc.
- ETC.
PROCESS FOR A PACKAGING DESIGN PROJECT:
Custom Design, Custom Packaging
STEP 1:
Creative Workshop
Branding workshop where we do a deep dive to help you find the unique attributes of your business: your mission, capabilities, ideal client personas, target audience / marketplace positioning, and product differentiators. What will make you stand out in the marketplace, what sets you apart from the rest, who is it for, and why does it exist. This all guides the process, and tells us where you want to take your brand in the future.
STEP 2:
Research
Visual research of your competitors / other companies in the field. researching current design trends in the luxury products markets, fashion, artisanal food and beverage fields – finding inspiration for that will guide the discovery of your design. I’ll show inspiration images and moodboards, photos and colors to get your feedback on, which gives direction for our design, and also helps me understand what you like and dislike, and further clarifies the “why” of your brand. This research phase sets the direction for the design work to come.
STEP 3:
Sourcing
Sourcing means finding and shopping for the physical packaging. This is where we get quotes from packaging manufacturing vendors for printing for boxes, custom bags, screenprinted bottles and such. My job is to come up with ideas on how to package your product, and then getting quotes from several vendors. Evaluating different price points to find the right solution for you. My vendor rolodex has hundreds of vendors for everything imaginable. Want custom-made clay jars embossed with your logo? I have a manufacturer for that. Want hemp plastic? Compostable baggies? A box in a shape of a snowflake? I’ve got the people for all of those. And plenty of in-stock “normal” options too.
STEP 4:
Design
The design phase is of course the most important. It is based on the work we’ve done in the previous phases. The design step is where we start making it all real. Sketching, layout, writing the copy for the package, creating or choosing illustrations, and colors, and typefaces, and all the other fun, creative stuff that makes your product packaging truly yours. Original design with style that matches your company ethos on a deeper level to tell the story, not just paint a pretty picture.
STEP 5:
Project management
I will see your project through from start to finish, with clear milestones and processes to get the project delivered to the finish line. I’ll manage the printer, and coordinate everything.Final files will be ready to print, and I will coordinate your order with the printer / vendor.You will be taken care of and happy at the end.
Packaging that functions
MORE THAN JUST PRETTY
First impressions matter. Ensure your audience sees your product as credible, high-quality, and irresistible. Packaging design goes beyond just making a pretty label – it’s about communicating the goodness that’s inside, and design choices make people feel the product is meant for them, understands their needs, and is the right choice for them in that moment. On a more basic level, your product needs to look trustworthy, and also BE trustworthy, keep the product fresh, safe, and explain things like allergens and how to use the product safely. Because nobody likes getting sued.
Confidence every step of the way
COMPLEXITY INTO SIMPLICITY
From ideation to execution, I will guide you through every decision with a clear process, giving you peace of mind and excitement about your launch. No surprises, you’ll know exactly where we’re at, where we’re going, and what’s happening next. Problems with formulations? I have people who can help with that. Compliance concerns? Yup, got you. Not sure which SKU to go with? I can give you my opinions, or help you set up a small scale consumer insights panel. Wherever you are in the process, I can hold your hand and guide you to the right direction.
What about pricing?
Each project is priced out custom.
It’s easiest if we hop on a call and talk about it! I can accommodate most budgets and find an appropriate scope for a project that works for both of us.