Custom designed brands and packages for sustainable companies

Ready to lift your company to the next level, stand out on store shelves and attract a cult following of loyal customers? I’m here to help you succeed. 

Make the complex simple.

I will help guide the way through the complex world of launching a company, product, or campaign with  actionable guidance that takes out the guesswork, so you can focus on kicking ass.

Purpose is powerful.

Purpose motivates companies and customers alike. It’s the driving idea within every organization, team, and  that makes change possible. Let’s find your “special sauce”.

Discover your superfans and speak to their hearts.

We will work together strategically to discover your ideal customer, and how to turn them into loyal superfans.  

 

Start Here: Brand Boost Workshop

Confused about what to do next? This will solve that. Anxious about “getting it right”? We will figure it out together.  

The Brand Boost Workshop is the “Start Here” solution to many projects. It is a 2-part workshop where we focus on your messaging and discover your company “deeper meaning”. You’ll get reports, guidelines, and lots of actionable ideas for where to go next. This work is the foundation for all the other work, so for most projects, this is where we begin. 

Your company needs to stand out.


I’m here to help you succeed – and go green. 

NO MORE
one size fits most” logo design

You are a one of a kind original, your company should reflect that. 

Everyone has a story to tell, and no business should settle for a boring brand with a “slap a leaf on it and call it a day” approach. I help you discover your unique brand look, so you can go to market with confidence, knowing it will attract the right customer and speak to them. 

NO MORE
boring plastic packaging

You’ve poured your heart into planning your product – it deserves more than a mylar bag and a sad sticker. Compostable packaging, sustainable boxes, recyclable jars. Child resistant packaging for cannabis, FDA compliant packaging for hemp CBD. Creative ideas for stretching smaller budgets further without compromising any of the good looks.

NO MORE
“it’s for everybody” marketing 

When you market to everyone, you’re reaching no one. Let’s work together to find your people – those who will be your biggest cheerleaders and remain loyal to you. Your target market is out there, you just need to speak to them. They’ll listen.   

YES! I am ready for my company succeed and stand out:

Custom Branding

WHAT’S INCLUDED: 

Logo design and branding

Your brand is the cornerstone of your entire “reason for being”. It’s so much more than a logo, and it’s the single most important investment you cannot afford to overlook if you want your company to succeed. Your brand communicates to clients what you’re about, why you exist, and why you’re different than the rest, and why they should care.

Your brand is your company voice, and guides everything you do. 

Creative Workshop

Branding workshop with a questionnaire to help you find the unique attributes of your business: your mission, capabilities, ideal client personas,  target audience / marketplace positioning, and product differentiators. What will make you stand out in the marketplace, what sets you apart from the rest, who is it for, and why does it exist. This all guides the process, and tells us where you want to take your brand in the future. 

Visual Research + Inspiration

Visual research of your competitors / other companies in the field. researching current design trends in the luxury products markets, fashion, artisanal food and beverage fields – finding inspiration for that will guide the discovery of your design. I’ll show inspiration images and moodboards, photos and colors to get your feedback on, which gives direction for our design, and also helps me understand what you like and dislike, and further clarifies the “why” of your brand. 

This research phase sets the direction for the design work to come.

Custom Logo Design

This is the flagship piece of your visual identity. After completing research and establishing a visual direction with you, I’ll sketch and refine ideas until I have a few logo concepts to show you. 

Your favorite solution will be selected and refined, new drafts presented, commented upon and the design gets finalized. 

File Package and Brand Guide

The overall look and feel of the bigger brand universe gets built in tandem with the logo design. This includes the philosophy of the brand and what it means, the color palette, illustration and photo style guidelines, design examples such as a business card and social media post, icons and the like. Typography styles, typefaces, how to use and combine the color palettes, and how to use the logo are all outlined. 

Your brand guidelines also has a cheat sheet that explains the file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

Get custom branding for your company

Custom Packaging

WHAT’S INCLUDED: 

Hardworking & good looking packaging for your product

SUSTAINABLE

Sustainability matters to modern consumers –  and it matters for your bottom line as well. Let’s create beautifully sustainable packaging that wins over hearts and minds, and keeps your product fresh.

COMPLIANT

For California cannabis packaging, child-resistant ASTM-certified, and fully compliant cannabis packaging design. For hemp, cosmetics, and foods – FDA compliant packaging 

DESIGN

Beautiful design that speaks to your target audience – customized for your brand and your budget – sky’s the limit for creative solutions! Good looking and hardworking practical packaging solutions. 

Creative Workshop

Branding workshop with a questionnaire to help you find the unique attributes of your business: your mission, capabilities, ideal client personas,  target audience / marketplace positioning, and product differentiators. What will make you stand out in the marketplace, what sets you apart from the rest, who is it for, and why does it exist. This all guides the process, and tells us where you want to take your brand in the future. 

Visual Research + Inspiration

Visual research of your competitors / other companies in the field. researching current design trends in the luxury products markets, fashion, artisanal food and beverage fields – finding inspiration for that will guide the discovery of your design. I’ll show inspiration images and moodboards, photos and colors to get your feedback on, which gives direction for our design, and also helps me understand what you like and dislike, and further clarifies the “why” of your brand. 

This research phase sets the direction for the design work to come.

Custom Packaging Design

Your gorgeous product deserves to look good on the outside. Stand out on the store shelves, and communicate the quality within with packaging. 

Project handled, start to finish

I’ll deal with the sourcing of the packaging, for the vendors, and managing the project from planning to prepress. All you have to do is show up with your vision, and I’ll make it come true. 

Get custom packaging for your product

My business is now taken seriously since I started working with Lilli – she helped me with so many things beyond design – taking my company to the next level!


Bridget
, Green Bee Botanicals

Free Guide: Six Mistakes to avoid with your product businessLaunching a product is risky business. Get the guide to steer clear from some of the costly pitfalls. Can you afford to make any mistakes?