Why Strategic Branding is Invaluable for product companies: insights from a Branding Expert

A branding project, or a brand refresh can feel like a huge undertaking – but with the right creative partner, it can feel like a breezeWhy Strategic Branding is Invaluable for product companies: Insights from a Branding Expert Is your cannabis or wellness brand...

Child-resistant packaging rules and regulations

This guide provides an overview of special child-resistant and senior-friendly packaging (for simplicity, referred to as CRP) – what types are available and how to find packaging that is tested and certified.     Origins of child resistant packaging...

Webinar: cannabis consumer archetypes, who buys weed in 2022?

WEBINAR:  Understanding Your Customer – Cannabis Consumer Archetypes   There are many different types of cannabis consumers, and each one has their own unique way of interacting with the plant. However, there are some general archetypes that most people fall into...

Vermont cannabis packaging

The Green Mountain State of Vermont is one of the most recent states to have legalized recreational cannabis. Currently in Vermont, Adults age 21+ can possess up to one ounce of cannabis, as well as two mature and four immature plants, for medical or adult...

Cheap branding mistakes – aka why Fiverr or hiring your cousin sucks as a branding plan, and why hiring a pro is worth the investment

Clients come to me all the time with pre-existing branding or design work. I'm not the kind of designer who will talk you into redoing everything if it's good. But pretty often, the "logo first" approach isn't the way to go. You have to have a brand vision first, then...

How I use Linkedin for generating new leads for my business as a designer

Get this: my Linkedin is working beautifully, generating new leads without much effort, no money. How did that happen?  I'm not exactly sure when it happened, but sometime around the pandemic, I decided to ditch Instagram. Instead, I started using Linkedin for my...

Types of packaging companies & how to effortlessly pick the right one to work with

When looking to hire a packaging company, it can be confusing. What’s the difference between a packaging designer and a structural designer? Will a packaging manufacturer also design for me? There are so many types of companies within the packaging industry, most of them will have different offerings. So here’s a little primer to explain the differences and get you started on the right path with your custom packaging project.

New York State Sustainable Cannabis Packaging Regulations

Adult use cannabis regulations in New York State now include packaging sustainability requirements. Examples of sustainable packaging materials in compliance with the new regulations

Compostable cannabis bags, oh my!

The cannabis industry has long been one to talk about sustainability when it comes to the use of natural resources in growing the flower. But in the packaging, not so much. Recently the environmental experts and activists have mentioned the importance of compostable...

10 choices every consumer can make to reduce packaging waste

NOTE: this blog has been updated On May 31st 2022 to address the complicated issue of PLA plastics. New blog upcoming!In the world of cannabis, packaging is everything. We love a good luxury package. But have we stopped to think about how that packaging can be reused,...